Zohan Ali

Niche e-commerce platforms scale when they reduce friction, standardize product systems, and align UX with user expectations. The evolution of ready-made fashion in the UK offers a practical example of this transformation in action.

There’s a common assumption in e-commerce: scale comes from volume. More products, more users, more traffic. But in practice, some of the most interesting growth patterns are happening in the opposite direction—within tightly defined niches.